About humbl
Bitcoin’s biggest hurdle isn’t tech. It’s information asymmetry. Most people still don’t know what it is, how it works, what sets it apart from the rest of crypto - or why it even exists. That confusion creates fertile ground for flawed assumptions, bad takes, and poor financial decisions.
But information asymmetry doesn’t just create confusion. It creates opportunity. For those willing to do the work, it’s a rare chance to build conviction in a widely misunderstood asset before the rest of the world catches on.
At humbl, we believe conviction is earned through education - and in Bitcoin, the market rewards conviction. That’s why we built a company to demystify it and equip people to see it clearly, ask sharper questions, and make informed decisions for the long haul.
Our seminars and workshops are designed for the curious, the skeptical, and anyone willing to set their ego aside and explore Bitcoin on its own terms.
Because here’s the thing: Bitcoin doesn’t have a CEO. It has us - individuals who’ve been down the rabbit hole long enough to know why it’s worth your time to understand it too.
We’re not here to tell you what to think. We’re here to help you go deeper, challenge your assumptions, and build lasting conviction in one of the most consequential innovations of our time.
Meet Brett, the Bitcoiner behind humbl
I’ve spent nearly two decades in Israel’s tech scene, with the last six years focused on early-stage startups - most recently leading fintech marketing at a top Israeli venture fund. That role gave me a front-row seat to financial innovation, but it also highlighted the extent to which traditional fintech - constrained by legacy systems - falls far short of what’s possible and already happening on Bitcoin.
At its core, Bitcoin is a new kind of financial technology. But that barely scratches the surface. Over the last sixteen years, Bitcoin has evolved from a fringe, cypherpunk experiment into a thriving new asset class - one that is rearchitecting global relationships and fundamentally reshaping the economic world order. Bitcoin has bootstrapped itself into a relentless global movement, advancing an open, decentralized monetary system that anyone can use, but no one can control.
I see Bitcoin as the most consequential invention since the internet, with the potential to radically alter the course of human civilization. Today, I believe that every individual, company, institution, government, and central bank will eventually need a Bitcoin strategy to stay relevant. But I didn’t always see it that way. In fact, it’s taken me seven years and more than 5,000 hours of study to get here.
I first came across Bitcoin in 2013 and then again in 2016, but neither time did I have the conviction to pull the trigger (bad calls, I know). By the time I finally bought in 2018, I felt late to the game—and the market didn’t hesitate to remind me. Every purchase was followed by yet another dip, a harsh reminder that trying to catch a falling knife could just as easily be a one-way ticket to financial ruin.
But as I was buying, I was also learning—figuring out how Bitcoin works, what makes it different, and what problem it solves. That process didn’t just build conviction—it gave me a new lens to see markets, politics, and the world at large. And it made me hopeful. humbl is the culmination of that journey.
In Bitcoin, you’ll hear a lot about Proof of Work—the consensus mechanism that secures the network by incentivizing miners to expend computational energy for newly minted bitcoins. humbl is my Proof of Work. It’s my way of sharing what I’ve learned. Because when you discover something big, you don’t keep it to yourself. You share it. You explain it. You make it click. And maybe, just maybe, you don’t just help people secure their financial future - you give them a real stake in a more open, transparent, and fair financial system.
Meet Brett, the Bitcoiner behind humbl
For the last two decades, I’ve been deeply immersed in Israel’s tech ecosystem. Over the past six years, I’ve been supporting early-stage fintech startups—most recently as the fintech marketing lead at a top Israeli venture fund. That role gave me a front-row seat to financial innovation, but it also highlighted the extent to which traditional fintech - constrained by legacy systems - falls far short of what’s possible and already happening on Bitcoin.
At its core, Bitcoin is a new kind of financial technology. But that barely scratches the surface. Over the last sixteen years, Bitcoin has evolved from a fringe, cypherpunk experiment into a thriving new asset class - one that is rearchitecting global relationships and fundamentally reshaping the economic world order. Bitcoin has bootstrapped itself into a relentless global movement, advancing an open, decentralized monetary system that anyone can use, but no one can control.
I see Bitcoin as the most consequential invention since the internet, with the potential to radically alter the course of human civilization. Today, I believe that every individual, company, institution, government, and central bank will eventually need a Bitcoin strategy to stay relevant. But I didn’t always see it that way. In fact, it’s taken me seven years and more than 5,000 hours of study to get here.
I first came across Bitcoin in 2013 and then again in 2016, but neither time did I have the conviction to pull the trigger (bad calls, I know). By the time I finally bought in 2018, I felt late to the game—and the market didn’t hesitate to remind me. Every purchase was followed by yet another dip, a harsh reminder that trying to catch a falling knife could just as easily be a one-way ticket to financial ruin.
But as I was buying, I was also learning—figuring out how Bitcoin works, what makes it different, and why it matters. That process didn’t just build conviction—it gave me a new lens to see markets, politics, and the world at large. And it made me hopeful. Humbl is the culmination of that journey.
In Bitcoin, you’ll hear a lot about Proof of Work—the consensus mechanism that secures the network by incentivizing miners to expend computational energy for newly minted bitcoins. Humbl is my Proof of Work. It’s my way of sharing what I’ve learned. Because when you discover something big, you don’t keep it to yourself. You share it. You explain it. You make it click. And maybe, just maybe, you don’t just help people secure their financial future - you give them a real stake in a more open, transparent, and fair financial system.
